Advice, AI and Machine Learning
How to Use AI to Predict Churn If You Are An Ad-Driven Digital PublisherIn an increasingly fragmented market, reader loyalty is notoriously difficult to build and maintain. You know that all too well…
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on…
From where I’m standing, at the intersection between AI and eCommerce, I can see opportunities for businesses to better serve…
Product recommendations have been around since the first magazines were ever sold as a personalized marketing tactic. From suggestions of…
One might say that digital data storage began with the simple excel spreadsheet. It was one of the first places…
For many of us, artificial intelligence seems like a distant future where robots will take over our jobs. In reality,…
Three of the biggest challenges marketers bump into include difficulty getting a holistic view of customers across all interactions, difficulties tracking marketing…
The latest technology revolution has motivated many companies to begin the process of digital transformation, integrating the new technology available…
CTV offers a huge opportunity for marketers. The latest estimates from eMarketer show that the United States alone had more…
In e-commerce, as in every business, marketing aims to drive sales and increase profits. With the rise of digital marketing,…