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Better engagement using CIAM

It can’t be said enough: data drives marketing. Time and again, we’ve found that what we think we know about…

Social Login
Should We Trust Social Media Giants with Password Management?

Like it or not, password hacking crimes have become a part of our business world. You may have heard about…

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Streaming TV Advertising: What Marketers Should Know About It

The number of cord-cutters is continuing to grow – by 2026 it is expected that more than 80 million households…

Best Marketing Mix
How to Find the Best Marketing Mix: The 2024 Guide

As advertisers look at the rest of 2024 and beyond, the need to redefine their approach to the marketing media…

Ad Fraud Prevention
Ad Fraud Prevention: How Ad Tech Safeguards Your Advertising Budget

Digital marketing has been around since the 1990s and has only grown in popularity over the years. With $567.5 billion…

Artificial Intelligence in Advertising
The Rise of Artificial Intelligence (AI) in Programmatic Advertising

With the evolution of the online world and digital spaces, marketing has been experiencing rapid growth. Traditional billboards slowly evolved…

Game On: How AI Personalizes Your Gaming Adventure
Game On: How AI Personalizes Your Gaming Adventure

In the past, generic gameplay that was suitable for everyone was the norm. However, nowadays players require more than repetitive…

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The Future of Ad Tech: Emerging Trends and Predictions

In 2024, one thing is surely clear: the future of marketing lies in advertising technology. With a market size of…

Multiple Devices
Cross-Device Targeting: Reaching the Right Audience on Multiple Devices

Our world is overflowing with consumer electronic devices: PCs, smartphones, CTVs, tablets, and game consoles. The average customer has at…

Digital marketing
Dissecting Dynamic Creative Optimization (DCO)

In the digital marketing industry, algorithms are everywhere. From basic SEO optimization and activity tracking to DSPs and AI-based product…

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