Running a digital agency means juggling client work, business development, and operations all at once. Most agency owners hit a…
Looking through our content and evaluating its success can be deceitful sometimes. How do we determine the quality of traffic,…
Modern businesses spend significant resources driving traffic to their digital platforms, building comprehensive customer relationship management (CRM) systems, and training…
Every message sent across the internet rides on a string of numbers most people never notice. IP addresses work like…
Market research used to demand big budgets, expensive consumer panels, and agencies that billed by the hour. That has changed.…
A long time ago, in 1996, Bill Gates wrote an essay named “Content is King”, Heath Evans remembered us in…
Have you ever found something you wanted to buy, added it to your cart, and then just given up? Many…
Advice, AI and Machine Learning
How to Use AI to Predict Churn If You Are An Ad-Driven Digital PublisherIn an increasingly fragmented market, reader loyalty is notoriously difficult to build and maintain. You know that all too well…
For months, the marketing team blamed traffic growth. The developers suspected a recent plugin update. Customer support thought the problem…
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on…