Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on…
Running a car dealership is hardly possible without managing marketing campaigns regardless of the size or specialty of the business.…
OTT (over-the-top) is a service that streams digital content on numerous mediums, including TV, streaming boxes, consoles, HDMI sticks, and…
The budgets spent on online advertising continue to grow. Programmatic advertising, which allows the streamlining of the process of buying…
Omni-channel marketing is a term that anyone working in the connected television (CTV) industry should become acutely familiar with in…
The pursuit of successful business development is a never-ending process. Even when it seems that all approaches to promotion in…
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on…
CTV offers a huge opportunity for marketers. The latest estimates from eMarketer show that the United States alone had more…
TV advertising has several crucial metrics used to analyze the benefits of ads and clarify their investment value. ROI is…
TV has been turning into one tightly connected industry enhanced through the internet. The present understanding of television differs from…