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Russia’s full-scale invasion of Ukraine started five months ago. We will look at what effect the war has had on…
![Billboard advertisement](https://www.wpfastestcache.com/wp-content/uploads/2024/05/billboard-advertisement-300x199.jpg)
Running a car dealership is hardly possible without managing marketing campaigns regardless of the size or specialty of the business.…
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OTT (over-the-top) is a service that streams digital content on numerous mediums, including TV, streaming boxes, consoles, HDMI sticks, and…
![5 steps to choose the right platform for programmatic advertising](http://wpfc.ml/b.gif)
The budgets spent on online advertising continue to grow. Programmatic advertising, which allows the streamlining of the process of buying…
![Man watching news](http://wpfc.ml/b.gif)
Omni-channel marketing is a term that anyone working in the connected television (CTV) industry should become acutely familiar with in…
![Geofencing](http://wpfc.ml/b.gif)
The pursuit of successful business development is a never-ending process. Even when it seems that all approaches to promotion in…
![Men talking on laptop](http://wpfc.ml/b.gif)
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on…
![Man watching smart tv](http://wpfc.ml/b.gif)
CTV offers a huge opportunity for marketers. The latest estimates from eMarketer show that the United States alone had more…
![TV remote control and man](http://wpfc.ml/b.gif)
TV advertising has several crucial metrics used to analyze the benefits of ads and clarify their investment value. ROI is…
![Man watching news](http://wpfc.ml/b.gif)
TV has been turning into one tightly connected industry enhanced through the internet. The present understanding of television differs from…