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Choosing Between Desktop and Mobile for Native Advertising Campaigns

While desktop is losing ground against mobile, both satisfy specific and different needs for consumers. It is important to precisely…

Clicking Finger
Advertising vs. Clickbait: Why Choose Quality Over Quantity?

After a long day at the office, you come home, sit on the couch, turn the TV on and also…

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4 principles to follow for “Safe” Branded Content!

Branded content has matured, consumers have changed, as well as the requirements from brands! Offering an unconventional experience and getting coverage…

The Evolution of Native Advertising
The Evolution of Native Advertising

We don’t want to sum up the whole history of native advertising but rather explain what led media companies to…

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What is Programmatic Native Advertising?

Although for those of us in digital, it is a term that is more and more common, this question is…

In-Feed Advertising
The Power of In-Feed Advertising

Largely favored by the market, the in-feed format demonstrates strong assets and benefits for both advertisers and publishers. Therefore we…

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Advantages of Closed Publisher Networks

As an advertiser, you are always looking for ways to boost your brand awareness, engagement and your sales. These marketing…

Media Platform in the Digital Age of Internet
Navigating the Attention Economy in Marketing

“We are living in the attention economy”. If you are a marketer, you probably understand what this means, but for…

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Native Advertising from A to Z…literally!

The Native Advertising industry is continuously evolving and can be hard to keep up with, without knowing what it all means. Reading…

Hacker at Work
Fighting Fraud in Programmatic with Ads.txt

Digital Ad inventory has been misrepresented for some time now and has grown immensely. This has been costly for the…

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