From where I’m standing, at the intersection between AI and eCommerce, I can see opportunities for businesses to better serve…
Product recommendations have been around since the first magazines were ever sold as a personalized marketing tactic. From suggestions of…
One might say that digital data storage began with the simple excel spreadsheet. It was one of the first places…
For many of us, artificial intelligence seems like a distant future where robots will take over our jobs. In reality,…
Three of the biggest challenges marketers bump into include difficulty getting a holistic view of customers across all interactions, difficulties tracking marketing…
The latest technology revolution has motivated many companies to begin the process of digital transformation, integrating the new technology available…
In e-commerce, as in every business, marketing aims to drive sales and increase profits. With the rise of digital marketing,…
The marketing technologist role has been slowly rising and changing the industry to face its constant challenges and trends. Marketing…
Data infrastructure is a core element of any ecommerce business that often gets stuck at its bottom level: descriptive analytics.…
Over 25% of sales cycles take 7 months or longer to close. That’s why it’s so important for salespeople to maintain…