Market research used to demand big budgets, expensive consumer panels, and agencies that billed by the hour. That has changed.…
A long time ago, in 1996, Bill Gates wrote an essay named “Content is King”, Heath Evans remembered us in…
Have you ever found something you wanted to buy, added it to your cart, and then just given up? Many…
Advice, AI and Machine Learning
How to Use AI to Predict Churn If You Are An Ad-Driven Digital PublisherIn an increasingly fragmented market, reader loyalty is notoriously difficult to build and maintain. You know that all too well…
For months, the marketing team blamed traffic growth. The developers suspected a recent plugin update. Customer support thought the problem…
The digital ad industry has streamlined the buying/selling of advertising space over time. It has consolidated supply and demand on…
From where I’m standing, at the intersection between AI and eCommerce, I can see opportunities for businesses to better serve…
In modern enterprise environments, authentication and user session setup remain critical parts of infrastructure security. Within Active Directory environments managed…
When guests walk into their room, they expect more than basic cable. You can meet that expectation with modern TV…
Buying premium technology is exciting right up until the moment the price tag forces a serious decision. Whether someone is…