Girl Logging in with Her Mobile Phone

The Most Important Identity Metric You’re Not Tracking and How to Improve It by 40x

by admin

How many times have you gotten this message?

“Login failed. The password you provided does not match your username.”

You try a few more variations and then you start the dreaded password reset process.

It’s no surprise that in a recent survey, we found that 75% of consumers are frustrated with passwords. Here are some more disturbing password facts for you:

  • 47% of people use passwords that are older than five years. We often don’t know about a hack until years later, and by using the same password year after year, customers are giving hackers more time to steal their information and comb over confidential information.
  • 69% of consumers admit to using the same password for more than one device or site. We know that password reuse is endemic, but consumers find it the only way to manage the complexity – creating a less secure experience for everyone.

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