Website promotion factors on Google – the most essential and basic
Google is one of the most popular search engines, but not every specialist uses all the tools that can help a site rise in the rankings. In this article, we’ll present you with some standard and non-standard tools that you can work with to promote your site in Google.
Domain and keyword usage
Domain age matters, but not as much as previously thought. According to some observations, the age of a domain begins to matter only when it exceeds five years. A rather ambiguous factor, but according to Google Patents, if a domain is valuable, its owner pays several years in advance. What’s more, scammers and shady companies will never buy a domain older than one year. That’s why Google relies on the expiration date of a domain registration to predict the seriousness and honesty of the owner.
When a domain changes hands or expires multiple times, Google reserves the right to reset a domain’s history to equalize the impact of the mass of links accumulated over the years. But be warned: the penalties imposed on a domain are usually inherited by the new owner. Therefore, the spontaneous purchase of a domain is not a guarantee of rapid growth of the site. At best, the old domain does not affect the ranking, and at worst your site will match the filters imposed on the old owner.
Whereas in the past it was enough to have a keyword in the domain for a site to appear, this is no longer the case. But the keyword in the domain is a good signal as to whether the content is relevant to the search query. Word order is also important. If a keyword is used at the beginning of a domain, it carries more weight than a domain that uses the keyword in the middle or at the end.
Keywords
The Title tag is the most important signal of page relevance. The more accurate the presence of a keyword in the title, the more likely it is to reach high positions in search results.
Word order is also important. Pages ranked best are those where the keyword is at the beginning of the title, not in the middle or at the end.
Tag description, which describes the content of the page, has no significant influence on the ranking. However, it does affect clickability, which is a major factor. In addition, keywords contained in the description of the page are highlighted in bold if they coincide with the user’s search query.
When writing SEO texts, you should never be guided by the number of keys expressed in absolute numbers. What number of keys would be appropriate? The answer depends on the size of the text: for example, if it is an article of 2,000 characters without spaces, then 15 keys in the entire article is too many, and the text will just be spam. And if the text is 20 000 characters long, those 15 keywords will be dissolved in it. Therefore, you should always focus on the percentage, that is, the density of keywords in the text. To make sure the page is relevant to the search query and to avoid excessive spam, orient the text so that it is indexed within 1 to 3 (maximum 4)%.
Link Ranking Factors
Links from older domains have a greater effect than those from newer domains. This may be due not only to age, but also to the fact that the site has had time to gain popularity.
Because the mass of links plays an important role in ranking, it is important to use the services of professionals in this field. buylinkco.com is a provider of high quality links for the promotion of websites in Europe and the United States, and guarantees only good results.
The total number of pages linking to your site (even if they are all from the same domain) will affect your ranking (but much less than the number of unique domains).
The use of keywords in the anchor link is a strong signal of relevance. To promote a page for a given search query using a keyword, that keyword must be included in the anchor text. However, because this ranking factor is so important to Google, the algorithm has strict filters for those who misuse keywords in the anchor text.
Guest links have less impact on a site’s ranking than editorial links. This means that if you publish your article on a large blog, the effect of that link will be less than if the link is published on behalf of a donor site.
Links from forums always have an effect on the ranking of a site. But because of the widespread spamming from these sources, Google may devalue them.
Content
The longer the article, the better it covers the topic and reveals more issues. Therefore the algorithm considers such an article to be more useful and gives preference to longer texts over shorter ones when ranking. But there is a catch: you cannot simply write an article longer than your competitors. The same information can be presented in 3 000 or 25 000 characters, but in the latter case, the text will contain a lot of water and unnecessary words. Therefore, increasing the size of the article should not affect the quality of the text. Try to consider the topic from all sides and close all related issues. Google likes this and gives sites with more complete coverage of the topic an advantage in ranking over those whose topic is only partially disclosed, only in certain aspects.
One of the key ranking factors in Google is fresh content. So don’t just write new pages on the site, but constantly improve the old ones. Even in the most conservative niches, change happens. New trends, new technologies, and new developments emerge. Show Google that you are updating the information on your site. To emphasize the importance of this factor, Google shows information in search results about the last update to the page’s content.
Social media activity
Social media activity is an important ranking factor for Google. But Google checks not only whether an account exists, but also how it is promoted.
To get Google to see you as a strong brand, create a Facebook profile, engage your audience and collect likes. Strong brands in the eyes of Google should have an official company page on Linkedin. Similarly, if a company has a Twitter profile with followers, that’s a signal to Google that the brand is popular.
Conclusion
We can go on for a long time, because listing all the factors that will affect the ranking of your site in the Google system is really a lot. In this article we have attempted to highlight the main factors, but you shouldn’t also forget about the rest. And we should take into account the fact that the ranking process may take some time, it’s not a matter of a couple of minutes, so be prepared to give enough time and budget, if you plan to hire qualified specialists for internal and external optimization, and the result will be really impressive.
