Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads…
Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it.…
What is the current state of ad blocking? According to a 2017 Global Adblock Report by PageFair, as of December…
As our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning…
Why is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…
What is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…
We keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…
Whenever there is an ad opportunity and an ad request is made to an ad source (such as an ad…
Once you have created or curated your videos, you must figure out how to get that content out there for…
Distributing video, whether it is on social media or third party platforms, is an indispensable way of developing your audiences.…