Brand Safety
How Brand Safety Came Back Into the Spotlight

Why is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…

Cinema Film Strip
Top Benefits of Premium Video Content

What is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…

Target Board
Understand Your Audience to Create Better Content

We keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…

Man with megaphone
When it Comes to Fill-Rate, Less is More

Whenever there is an ad opportunity and an ad request is made to an ad source (such as an ad…

The man who edited the video
Editing and Distributing Your Videos

Once you have created or curated your videos, you must figure out how to get that content out there for…

Video Performance
Tracking Your Distributed Video Content

Distributing video, whether it is on social media or third party platforms, is an indispensable way of developing your audiences.…

Mixing Videos
Why You Need a Mix of Topical and Evergreen Videos

When it comes to video, there are essentially two categories it can fall into: topical or evergreen. In order to…

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