Vertical or Horizontal Video on Mobile?
Traditionally, we watched video on horizontal, large screens. Today, video consumption has increasingly moved to our mobile phones, and this…
How do You Measure the Success of Your Videos?
Publishers create and deliver video keeping in mind which device, which platform and which orientation users will view the content.…
How to Increase My Video CPMs?
When online publishers sell video inventory to advertisers, advertisers must pay a CPM. The CPM is the cost of displaying…
What’s the Difference Between VAST and VPAID?
In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive…