Key Types of Videos for Social Media Marketing
Adding videos to your social media marketing strategy can be a game changer – and, when done right, it can elevate your business to new heights.
Videos are a great way to educate, inform, and entertain people in a fun, interactive way. And, these days, if your strategy doesn’t include video, you’re probably falling behind! But don’t worry; it’s never too late to start.
Below are some proven video themes you could incorporate into your social media marketing strategy to help grow your brand and keep things relevant.
Corporate culture or “behind the scenes”
A video showcasing your company’s culture is a highly engaging way to introduce your employees and the environment you’ve cultivated to your customers. At the end of the day, people interact with people, not businesses or products; thus, showing what goes on behind the scenes is an excellent way to connect with potential customers on an emotional level.
In this Nike video, employees share their experiences working there. The video provides a great look at the workplace and a typical day, helping you to better understand their company culture.
51.6% of marketers use YouTube, with the primary goal being brand awareness.
Product demonstrations
This is similar to a guide, but with much more detail and a clear demo of the product you’re offering. Think of it as a visual video instruction booklet! Product demonstrations allow you to describe every aspect of using your product or service in a way that words or images alone cannot.
Potential customers often enjoy watching this type of video because it gives them an idea of what to expect from the product; it can also help reassure those who are on the fence. And, when working with a professional team like Zelios video production agency, you can ensure these demonstrations are polished and effective.
Nespresso does an excellent job of showing how its Pixie coffee machine works in a video format, providing step-by-step instructions and demonstrating all the core features of the coffee machine.
Tutorials and instructional videos
Similar to demonstrations but with a great focus on “how to” and troubleshooting, these lighthearted videos are both informative and effective. They provide step-by-step instructions on how to solve a problem, learn a new technique, or use a product or service. Moreover, these can often help establish your brand as an industry expert on the topic.
Adobe’s video on creating an animated illustration is a great example. Here, Adobe shows you how to use its Photoshop software and teaches you a core skill: how to create animated graphics.
Webinars
Whether live or on-demand, this video format is an excellent way to demonstrate your brand’s industry expertise. Webinar videos are often used to share professional advice.
For instance, the online recruitment platform, Indeed, regularly hosts live webinars and uploads them to YouTube for people to watch later.
Interviews
Inviting other industry experts to participate in Q&As is a great way to benefit your viewers and build customer trust, while also establishing your brand’s authority. Additionally, your interview guest may share the video with their audience, driving more traffic to your content.
Testimonials (Client References)
Testimonial videos are a smart way to attract customers to your brand, especially those who may be more skeptical. Highlighting genuine reviews allows people who have used your product or service before to share their opinions; this is effective because potential customers trust user reviews often more than the brand’s opinions itself. In turn, including testimonial videos may motivate them to make a purchase.
Summing Up
Every major social network features the ability to share videos. To this end, focusing on “shareability” is a must to increase the reach of your content.
And remember: it’s important to understand how to format and create content for social media because not all videos will work flawlessly on every platform!
