The number of cord-cutters is continuing to grow – by 2026 it is expected that more than 80 million households…
As advertisers look at the rest of 2024 and beyond, the need to redefine their approach to the marketing media…
Digital marketing has been around since the 1990s and has only grown in popularity over the years. With $567.5 billion…
With the evolution of the online world and digital spaces, marketing has been experiencing rapid growth. Traditional billboards slowly evolved…
In the past, generic gameplay that was suitable for everyone was the norm. However, nowadays players require more than repetitive…
In 2024, one thing is surely clear: the future of marketing lies in advertising technology. With a market size of…
Our world is overflowing with consumer electronic devices: PCs, smartphones, CTVs, tablets, and game consoles. The average customer has at…
In the digital marketing industry, algorithms are everywhere. From basic SEO optimization and activity tracking to DSPs and AI-based product…
Programmatic advertising has become a game-changer in the advertising industry as it has been able to completely reshape the way…
Global programmatic spend is nearing $550 billion in 2023, and that number will only grow in the future. Since the…