Ad Fraud Prevention
Ad Fraud Prevention: How Ad Tech Safeguards Your Advertising Budget

Digital marketing has been around since the 1990s and has only grown in popularity over the years. With $567.5 billion…

Artificial Intelligence in Advertising
The Rise of Artificial Intelligence (AI) in Programmatic Advertising

With the evolution of the online world and digital spaces, marketing has been experiencing rapid growth. Traditional billboards slowly evolved…

Game On: How AI Personalizes Your Gaming Adventure
Game On: How AI Personalizes Your Gaming Adventure

In the past, generic gameplay that was suitable for everyone was the norm. However, nowadays players require more than repetitive…

Man wearing vr glasses
The Future of Ad Tech: Emerging Trends and Predictions

In 2024, one thing is surely clear: the future of marketing lies in advertising technology. With a market size of…

Multiple Devices
Cross-Device Targeting: Reaching the Right Audience on Multiple Devices

Our world is overflowing with consumer electronic devices: PCs, smartphones, CTVs, tablets, and game consoles. The average customer has at…

Digital marketing
Dissecting Dynamic Creative Optimization (DCO)

In the digital marketing industry, algorithms are everywhere. From basic SEO optimization and activity tracking to DSPs and AI-based product…

Maximizing Revenue
Header Bidding: Maximizing Revenue and Ad Efficiency in Programmatic Advertising

Programmatic advertising has become a game-changer in the advertising industry as it has been able to completely reshape the way…

Man with megaphone
New Old Solutions: Exploring Contextual Targeting in Programmatic Advertising

Global programmatic spend is nearing $550 billion in 2023, and that number will only grow in the future. Since the…

Man shopping in mobile store
I Have a Mobile Website, So Why Do I Need a Native App?

With internet access now available on mobile devices, mobile-friendly content is important for connecting with users and for your search…

Online shopping via a mobile app
Why Customers Prefer Mobile Apps Over Mobile Websites

Recent studies* have shown that customers prefer mobile apps over mobile websites and desktop websites. If you have e-commerce website…

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