BMW is undoubtedly famous around the world as a car manufacturer, with considerable brand equity and recognition. The company has…
OTT (over-the-top) is a service that streams digital content on numerous mediums, including TV, streaming boxes, consoles, HDMI sticks, and…
In today’s fast-paced digital world, IT documentation is crucial for efficient operations, compliance, and strategic planning. Many IT teams struggle…
The budgets spent on online advertising continue to grow. Programmatic advertising, which allows the streamlining of the process of buying…
No matter the industry or business size, lead generation is a top priority for marketers. Lead generation is how you attract…
These days, customers live under a constant barrage of mass media advertising. We watch commercials on television, hear ad spots…
Omni-channel marketing is a term that anyone working in the connected television (CTV) industry should become acutely familiar with in…
It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap…
Digital Transformation. Everyone seems to be pursuing it, buzzing about it, and yet its significance is not inherently understood. The…
The pursuit of successful business development is a never-ending process. Even when it seems that all approaches to promotion in…