What tools or frameworks are best for creating responsive email templates?
That responsive email design is important is no secret. 71.5 percent of consumers check their emails through a mobile device. However, 36.1% of senders still claim that making responsive email templates is the hardest part. If you fire off a ton of responsive emails every day, writing code to adapt to different screen widths can be a pain. The difficulty only increases as new gadgets and mobile operating system software platforms become available.
Luckily, developers can make use of email frameworks to quickly be able to build dynamic email layouts. The framework includes pre-built components when needed, whenever you are making a template that triggers a responsive email with fewer issues and faster speed. What tools or frameworks are best for creating a responsive email template? This is a question we’ll help you with in this article.
What is a Framework for Responsive Email?
It is a framework for responsive email templates that will enable you to generate them more quickly. All the complex parts of writing a responsive email are taken care of with the framework, which is why you do not have to invest your time there. That’s why the framework gives you a starting point, and that’s why you can start right away. When used with responsive designs, this improves email delivery and works effectively when paired with software testing services to ensure quality and performance.
Simply like we did earlier, they’re similar to the email template blueprint. They give you the framework and resources you need to code consistently and not have to go back to the start. There are some frameworks that allow you to write your code using simple commands, while some allow you to use pre-made code.
But they address every different display problem with your email templates anyhow. This has its benefits, as you don’t have to monitor how the emails look on different platforms and devices.
Top Frameworks for Responsive Email Template
1. The basis for emails
ZURB’s free email framework, Foundation for Email, makes it easy to create mobile-responsive email templates using its robust templating language, Inky. The method isn’t complicated to put into effect, and both inexperienced and expert creators can construct reactive messages. Sass and CSS are the two versions that are offered. Each is versatile, depending on how far you need to customize it.
Important Features:-
- Inky Templating Language: It simplifies the process of developing HTML for emails by substituting basic elements such as, and with intricate code.
- There are two versions available.
Boilerplate HTML, eleven pre-made email templates, and all required CSS files are included in the CSS version. To improve email client compatibility, you must use the Web Inliner tool to make sure the styles are inserted appropriately before sending emails.
- Sass Version: The Sass version gives developers more flexibility over their email designs and provides a comprehensive development process.
- Current Framework: The Foundation of Emails from ZURB is designed to meet the latest compatibility guidelines, and the staff ensures this.
- Comprehensive Learning Resources and Documentation: Free and paid training to help you better understand the responsive email system, along with comprehensive manuals. With a fully annotated template, a beginner can learn how to extend a boilerplate template with their code, which is especially useful for businesses already investing in SEO services to ensure their email campaigns align with broader digital strategies.
2. HEML
HEML was created for developers who like the process of building websites in email, or who work better with email rather than web creation. It is a free and open XML-based tag customization language that was created to remove the unique characteristics of HTML email coding. The HEML isn’t starting from the bottom, describing what needs to be used to build something, since there’s no learning the rules or structures one has to use to get things done.
It also glues email coding together through other users sending you and seeing elements they’ve created.
Important Features:-
- Native Feel with Known Syntax: There isn’t a significant learning curve because it is comparable to HTML.
- Versatility with Custom Elements: You are able to develop and distribute your own elements and style guidelines to the larger community. Working together enables you to add to or improve upon the work of others.
- Automated Inlining: Inlining CSS is one of the most difficult aspects of email production. This is done automatically with HEML. This means that instead of spending hours on inline styles, you can concentrate more on design and functionality.
- Dynamic Grid System: This system has twelve columns. With a maximum width of 600 pixels and all containers set to 100% width by default, your emails will look great on desktop and mobile devices.
Want to improve open rates with responsive email templates? We’ve got you covered. We can share your design files and then transform them into fully functional mobile-optimized email templates that look great no matter what device is viewed. Or if you have an idea, we’ll design & code a high-converting email newsletter template that will have your audience in a click.
Advantages for Marketing
The flexibility to produce tailored components provides marketers with a way to collaborate with developers to create unique responsive email designs that conform to brand standards. Not only that, but the embedded grid system will ensure that each email will be clean and business-like on all devices.
Conclusion
Finally, building a responsive email template is crucial in boosting engagement with email and providing a perfect user experience using any device. With tools like ZURB’s or HEML, or with frameworks like Foundation for Emails, designers can leverage responsive design power to send emails the right way. The reliability and efficacy of your emails are improved even more when you test them across different platforms and devices. When planning your next email campaign, keep in mind that not only do the right tools make it simpler to create your email, but they also help it go further. Accept these new technologies and build your email marketing strategy on them by creating better connections with your target audience.
