The ROI of E-Commerce AI Transformation
The latest technology revolution has motivated many companies to begin the process of digital transformation, integrating the new technology available…
Transitioning from A/B Testing to Artificial Intelligence: Exploring Differences, Similarities, and Strategies
In e-commerce, as in every business, marketing aims to drive sales and increase profits. With the rise of digital marketing,…
Decoding the Marketing Technologist: Bridging Creativity and Technology
The marketing technologist role has been slowly rising and changing the industry to face its constant challenges and trends. Marketing…