9 Ways to Effectively Segment Your Email Marketing Lists
These days, customers live under a constant barrage of mass media advertising. We watch commercials on television, hear ad spots…
Top 5 Post-purchase Engagement Emails
It’s very easy to make a mistake of overlooking the importance of post-purchase customer emails and fall in the trap…
In Pursuit of the Elusive Customer
Digital Transformation. Everyone seems to be pursuing it, buzzing about it, and yet its significance is not inherently understood. The…
Auditing Your Mobile/Web Traffic Performance
Looking through our content and evaluating its success can be deceitful sometimes. How do we determine the quality of traffic,…
Content Personalization: Why, What and How?
A long time ago, in 1996, Bill Gates wrote an essay named “Content is King”, Heath Evans remembered us in…
Guide For Latest Social Media Marketing Techniques
It’s time to retire your out-of-date social media marketing strategies. Those bandwagons aren’t meant to be jumped on. They’ve passed…