Advice, Video Content Strategy
What are Supply Side Platform and Demand Side Platform?While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new process,…
Advice, Video Content Strategy
What is Video Viewability?Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads…
Advice, Video Content Strategy
What are Bumper Ads?Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it.…
A practical guide to speed, crawlability, Core Web Vitals, AI citations, and measuring whether your site is actually being surfaced…
A finished song can fit a video perfectly: its rhythm matches the footage, and its sections land neatly on transitions.…
IT asset chaos rarely starts with one big failure. It builds up quietly: a laptop ships to a new hire…
People waste hours tuning cache plugins, shrinking pictures, and obsessing over TTFB. But as soon as ads go live, their…
Advice, Video Content Strategy
What is the State of Ad Blocking?What is the current state of ad blocking? According to a 2017 Global Adblock Report by PageFair, as of December…
Students have more academic pressure than ever. Assignments pile up, deadlines creep closer, and a difficult topic can turn a…
Advice, Video Content Strategy
If You Go Mobile, You Must Go FeedAs our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning…