A saving that shows up in year 1 and disappears in year 2 was never a saving. It was a…
Advice, Video Content Strategy
How is Video Content Helping Develop Audience?It’s obvious. Step #1 of all marketing strategies is finding out what the user wants. A badly targeted campaign will…
Advice, AI and Machine Learning
Demand Forecasting: What it is and Why it’s importantDemand forecasting is a common business practice for optimizing workflow in inventory, but it actually has use cases across all…
A creator plans five posts for the week: a reaction post, a short explainer, a behind-the-scenes update, a list, and…
Advice, Video Content Strategy
Content Recommendation Best PracticesContent discovery is essential for publishers looking to boost audience retention and monetize their websites… and despite the emergence of…
Advice, AI and Machine Learning
Types of Machine Learning: Supervised and UnsupervisedMachine learning comes in three basic types: supervised, unsupervised, and reinforcement learning. Reinforcement learning follows a different paradigm from the…
Key Takeaways Multi-region failover is broader than maintaining a backup origin. It requires reliable detection, traffic steering, infrastructure capacity, and…
Advice, Video Content Strategy
The Youtube User Experience, an Inspiration for Online PublishersYoutube is the biggest video sharing platform on the planet. Their success is the result of investing time and resources…
Website performance advice usually starts with one site. Run a speed test. Find the slow template. Compress the images. Configure…
Advice, Video Content Strategy
Mobile Video: Reinventing Storytelling in the Mobile AgeWhat device did you use to make your last phone call, take your most recent picture, or listen to your…