GDPR Satori
A GDPR Satori – Good Customer Service Means Respecting Customer Privacy

Many companies selling into the European market are conferring with their data processors about how they will satisfy customer requests…

How to Improve Client Retention Rates Through Structured Post-Sale Engagement Strategies
How to Improve Client Retention Rates Through Structured Post-Sale Engagement Strategies

According to Rivo, B2B industries typically see customer retention rates ranging from 70% to 90%. Even if your company lands…

You Don’t Need to Be a Developer to Use AI at Work
You Don’t Need to Be a Developer to Use AI at Work

There is a version of the AI conversation that has been running in workplaces for the past two years that…

Girl Logging in with Her Mobile Phone
The Most Important Identity Metric You’re Not Tracking and How to Improve It by 40x

How many times have you gotten this message? “Login failed. The password you provided does not match your username.” You…

Optimized eCommerce Web Design: Creating Seamless Online Shopping Experiences
How to Build an Ecommerce Website That Actually Converts

There’s a meaningful difference between an ecommerce website that exists and one that performs. Millions of online stores are live…

How Identity Shapes Personalized Experiences
How Identity Drives Effective Personalization

Customers’ enthusiastic embrace of online, mobile, social media and omni-channel commerce is both a forcing function and result of the…

The Difference Between a Data Analyst and a Data Scientist
The Difference Between a Data Analyst and a Data Scientist

While their titles may sound similar, there is a difference in data analyst and data scientist jobs. They’re technical, data-driven,…

How to Build Brand Loyalty for Consumer Packaged Goods
How to Build Brand Loyalty for Consumer Packaged Goods

Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately…

Driving Digital Subscriptions with Better Customer Relationships
Driving Digital Subscriptions with Better Customer Relationships

In an uncertain business landscape, media companies must reposition themselves to drive digital subscriptions. While the main goal of these…

GDPR: A Risk or an Opportunity for Your Business?
Is GDPR a Risk or Opportunity for Your Business?

After the European Union (EU) General Data Protection Regulation (GDPR) comes into force, companies across the globe needed to update…

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