Advice, Video Content Strategy
How Brand Safety Came Back Into the SpotlightWhy is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll…
For a while, managing P2P advertisements manually didn’t seem like a problem. Open the marketplace, check a few competing offers,…
Advice, Video Content Strategy
Top Benefits of Premium Video ContentWhat is “premium” video? Although what constitutes “premium video” is not unanimously defined, premium video is recognized as content of…
Search visibility is easy to celebrate and surprisingly hard to value. A client sees rankings improve, traffic climbs, and reports…
Running an event from a WordPress site means juggling more requirements than most people expect. You need a calendar visitors…
You’ve just filmed the perfect clip, gone to send it, and… it won’t attach. Or it takes fifteen minutes to…
Advice, Video Content Strategy
Understand Your Audience to Create Better ContentWe keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2024. While there are…
Just like people, drones come in all shapes, weights, and sizes. Odds are you’ll buy only one so you want…
Advice, Video Content Strategy
When it Comes to Fill-Rate, Less is MoreWhenever there is an ad opportunity and an ad request is made to an ad source (such as an ad…
Hiring an in-house SEO team or outsourcing the work is one of the first big decisions businesses face when they…